Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

IdeaFlow

Category Archives

« Innovation, General | Inventive Recombination | Law & Policy »

February 17, 2004

How 'powerful questions' drive knowledge sharing & knowledge creation

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Posted by Renee Hopkins Callahan

I’m going to do a little reporting on Braintrust, a conference on knowledge management I attended last week. My experience of knowledge management as a field is that it seems to take two approaches. The first approach, the one that interests me most, is all about creating knowledge and working collaboratively and sustaining “communities of practice.” The second approach seems to be all about the nuts and bolts of getting knowledge out of the head of employee A and into the head of employee B, via intranets and software models and concepts for collaboration that seem just a short step above the old company suggestion box.

Keynote speaker Nancy Dixon spoke about the conflict between these two approaches in a talk about conversation. “You can’t give someone else your knowledge – every person recreates the knowledge they apply,” said she, and therein lies the conflict. Conversations are a preferred way to get knowledge shared, although they are not always as effective a way to share knowledge, because communication by conversation inherently also creates confusion. But -- along with that confusion, conversations also inherently create new meaning. When the same word means different things to different people; when the listener quickly interprets what’s being said against his or her own unquestioned inferences and worldview; when each mind in the conversation creates its own knowledge that’s slightly different from what the other minds involved in the conversation are understanding and creating -- these factors make sharing existing knowledge difficult. But they also lead to the creation of new knowledge.

One of the most fascinating aspects of Dixon’s talk was that her suggestion for making knowledge-sharing through conversation easier is also a suggestion that will make creating new knowledge through conversation easier as well. Her suggestion: Ask the "powerful question." Assume the other person has a reason for their conclusion that makes sense to them, because the knowledge that you want is not their conclusion but the reasoning for their conclusion. So you ask a “powerful question” meant to discover that reasoning.

Said Dixon: “The powerful question is, 'Help me understand your thinking, how did you reach that conclusion?' Each time the question is asked the language is slightly different, but what is the same is that you are asking for the other to let you in on the connections that exist in his/her own mind. What is so powerful is that it is the thinking behind other's conclusions that provide the needed in-depth understanding.”

Why is the “powerful question” also a useful concept for knowledge creation as well as sharing? Because it uncovers the connections that the other person has made that led them to create the knowledge they are sharing with you. Assuming you do the same and share your connections, then the pool of information from which connections can be made grows, including what I’d call “meta-connection” information – information about the logical framework from which connections can be made. All of this in turn increases the chances of inventive recombination.

Comments (5) | Category: Collaborative Creativity | Conferences | Corporate Climate | Creativity | Inventive Recombination

February 2, 2004

Weak ties make for stronger innovation

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Posted by Renee Hopkins Callahan

Social networking and innovation is the subject of a Stanford Business School study that says "disparate information and its transmission are keys to innovation." Study author Martin Ruef says weak ties "allow for more experimentation in combining ideas from disparate sources...." His research shows that "entrepreneurs who spend more time with a diverse network of strong and weak ties...are three times more likely to innovate than entrepreneurs stuck within a uniform network."

You may recall I posted before about how creative people have brains that are more open to outside stimuli (and are able to handle it, otherwise they would be creative but driven insane by the stimuli). So I'm not surprised to see this information.

I'm also reminded of a conversation I had with Andrew Hargadon, author of How Breakthroughs Happen. Hargadon calls 'innovation...a phenomenon of networks connected by 'technology brokers' - people or organizations that link isolated groups and industries to integrate previously unrelated viewpoints and technologies to resolve new problems."

It makes sense that innovative, entrepreneurial people would be those who see the value of weak social ties as a means of gathering, evaluating and sorting information about the world. This information, these social connections generate the stuff out of which inventive recombination happens.

Is there a social networking site out there yet that really taps into this? I've done Ryze, been invited to Friendster, been invited to orkut...but I haven't studied any of them all that closely. It would be interesting to see if there are specific features on any of these sites that make it possible for this kind of weak-tie networking, without pushing the social tie into a more explicit strong tie that's not as useful for entrepreneurship and innovation.

Comments (1) | Category: Andrew Hargadon | Brain Chemistry & Creativity | Collaborative Creativity | Innovation, General | Inventive Recombination