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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

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February 11, 2006

Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

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Posted by Renee Hopkins Callahan

OrchCollab.jpgThe last post talked about creativity at work and collaborative creativity, and those are the subjects of the book Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork by Linda Naiman and Arthur Van Gundy. The book was published in 2003 by Wiley/Jossey-Bass/Pfeiffer, but is now available through Linda's website as a .PDF download for $48.99.

This is a hefty book -- 265 pages -- chock full of exercises that can be used for teambuilding, ice breakers, energizers, and to stimulate creativity, to teach teams to work through change, think strategically, and collaborate more effectively. I downloaded it, printed it out, and had it comb-bound, and now my copy is now is full of sticky notes on exercises I've vowed to try for various client projects and training sessions.

Those who have to defend the use of the arts in business will find a lot of help here as well. The first part of the book lays out th authors' argument that the arts are just what business needs today. A sample:

"Businesses today want to break away from their limitations, aim higher, and be a creative force for good in the world. We need the transformative experiences that the arts give us to thrive in a world of change."
This section includes interviews with luminaries such as John Seely Brown, and case studies from companies such as the World Bank and Lexis-Nexis.

Van Gundy and Naiman did not make up every single exercise -- approximately 35 others contributed exercises as well. The resulting variety is a welcome breath of air after the shelves of books available that set forth a theory for creativity and then offer exercises that don't vary much. In addition to many exercises, the authors' contribution is in the extremely useful and clear presentation of these exercises. They're divided into section according to the art form used -- music, drawing, painting, collage, storytelling, improv, poetry, and others. And each one includes a clear statement of the objectives, the uses (team-building, change management, etc.), the time required and materials needed.

Bottom line -- this is well worth the $48.99. I have spent many times that amount to go to week-long conferences that didn't give me anywhere near this much useful information that I could take back to my work.

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