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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

IdeaFlow

Category Index
American Creativity Association
Creativity At Work: The 2006 American Creativity Association Conference

Andrew Hargadon
Weak ties make for stronger innovation

Apprentice Mind
More creativity vs innovation
Defining creativity and innovation
More about apprentice mind

BIF-2
The official IdeaFlow BIF-2 Collaborative Innovation Summit wrap-up!
BIF-2 wrap-up: Where do ideas come from? And what's an idea, anyway?
BIF-2 wrap-up: Innovation by the community, for the community
BIF-2 wrap-up: Passion and intent are essential ingredients for innovation
BIF-2 wrap-up: Innovation = value
Renee's back, and so is IdeaFlow!

Blink ›
New Chief Innovation Officer course being offered
Vote on 'Six Core Values of Innovation' by Jeff De Cagna
New BusinessWeek innovation magazine coming this week
IBM, Microsoft partnering up with and purchasing small tech companies
Collaborative creativity in action
How to create a more innovative business environment
Creative people have more sex
Web 2.0 and innovation
Using mind-mapping for case-based learning
Current VC trends
New innovation website: Innovate Forum
TQM, Six Sigma can slow innovation
Business Week on 'the new young tech entrepreneurs'
Richard Florida on 'fast cities': up-and-coming hubs for creative workers
Shopping for innovation: how to hire a design firm
'The Creative Mind' -- New Scientist special report
Innovation Q&A with Renee Hopkins Callahan
2005 Innovation Challenge blog
Wall Street Journal 2005 Technology Innovation Awards
Update: New version of Chuck Frey's Mind Map book
Reports from Collaborative Innovation Summit
Innovation "busting out all over"
Ten Faces of Innovation
Finally, innovation comes to beer
New: The Daily Innovator blog
New e-book on mind mapping strategies
Shameless self-promotion dept.!
Business Week: 'The Creativity Economy'
Saved by design?
Excerpt: "The Design Of Things To Come"
New companies faster and easier to launch
PSFK.IF blog
Free seminar on 'Building an Innovative Enterprise'
New blog on the future of work
Richard Florida on Minnesota Public Radio
Microchip inventor Jack Kilby dies
New technology: roadcasting
'Mass collaboration on the Internet is shaking up business,' says Business Week
The Zen of Creativity
Fun with Flickr!
New blog on customer co-creation
Technology drives car innovations
Top-down disruptive innovations
Recipe for creative "dream teams" revealed
Innovation At Play
Innovation At Work
Discounts Available for 2005 Front End of Innovation Conference
Innovation Ethics
Blink About 'Blink'
Fast Comnpany's Creativity Issue
Top 10 Corporate Innovators
Innovation Lessons 2004
2004 Innovation Wrap-Up
US Has Innovation Edge Over EU
Grad Student Restrictions Will Hurt Innovation
Innovation Spending To Increase in 2005
Innovation Arms Race
Test New Hires For Imagination
Six Myths ABout Creativity
Prototype-As-Design
Kurzweil On Merger Of Biology And Technology
Innovation A 'New Competency in IT'
Innovation and Disruption Still Going Hand In Hand
Innovation/job creation gap
P&G
The Future of Innovation in the US

Blogging & Innovation/Creativity
Weigh In On The Top 20 Questions of Blogging
Creative approaches to gaining customer insight
Innovation Convergence Notes III: Sandbox Wisdom, Innovation Bloggers
More On Blog Panels...
New Fast Company Blog
Blogs, Consumers And Innovation

Books
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
Book review: Innovation as magic in 'Follow The Other Hand'
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork
'Soft' Innovation = Free Prize
Open Innovation named top book of the year
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
Innovator's Solution Update
It's All Relative -- IS Chapter Two
Innovator's Solution: Not Much of a Solution After All?
Tea and Innovation: Reading The Innovator's Solution
Innovation Aikido: Moving Among Boxes
99 Purple Cows
More Books on Innovation and Creativity
What Are The Best Books On Creativity?

Brain Chemistry & Creativity
Bipolar children more creative than other kids
The Neurobiology of Creativity
Weak ties make for stronger innovation
Sleep 'reboots' the brain for creativity and problem solving, says study
Better Innovation Through Neuroceuticals
Link Found Between Creativity and Madness

Bridge Project
Interdisciplinary Patent Analysis
BRIDGE Services progress report
Commercializing university-developed technologies
John Wolpert, Live From Australia!
Say 'G'day' To Open Innovation

Clayton Christensen
What customers need at Thanksgiving
The Limits of Data Analysis in Predicting Disruption
More disruptive Dilbert
Dilbert does disruption!
The Innovator’s Solution On The Web
Selling To Nonconsumers (IS, Chapter 4)
The Limits Of Predictability In Innovation
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
IS Resources Updated
Innovator's Solution Update
It's All Relative -- IS Chapter Two
Innovator's Solution: Not Much of a Solution After All?
The Innovator’s Solution On The Web
Tea and Innovation: Reading The Innovator's Solution

Coaching
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

Collaborative Creativity
BIF-2 wrap-up: Innovation by the community, for the community
The key grip: Perhaps the most creative person on a movie set
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork
How 'powerful questions' drive knowledge sharing & knowledge creation
Weak ties make for stronger innovation
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes IV: Trust Us
Innovation Convergence Notes III: Sandbox Wisdom, Innovation Bloggers
Innovation Convergence Notes II: Workplace Innovation Space, Foam Core and Groupblogs
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Commercialization
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
John Wolpert, Live From Australia!
Fear and Resistance, Again
Say 'G'day' To Open Innovation
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Conferences
Innovation Bloggers Virtual Forum cancelled!!!
12th Innovation Convergence is in two weeks!
Innovative marketing blogjam over at Fast Company Now!
Corante Innovative Marketing Conference starts tomorrow
Fortune Innovation Forum starts tomorrow -- in person and in blogs too!
Processes, connections, polarities: Report from Innovation Convergence
Organizational innovation track at American Creativity Assn conference?
I'm speaking at 'Unlocking Innovation: The 11th Annual Innovation Convergence'
Snippet correction
Snippets from the 2005 Front End of Innovation conference
De Bono and 'Serious Creativity'
Conference Update: Innovation Convergence
Report from European Innovation Conference
FFE: Discovering Which Jobs Customers Want Done
Conference notes from "Managing the Front End"
Innovation Conference Next Week
New Hotel for "Front End of Innovation" Conference
BIG Upcoming Conference -- 'Managing The Front End of Innovation'
Innovation joke
How 'powerful questions' drive knowledge sharing & knowledge creation
Upcoming Conference: Linkage Strategies for Integrating Customer Feedback
Upcoming Conference: Braintrust
Upcoming Conference: Braintrust International
Innovation Is Hard!
Innovation Backlog?
Upcoming Conference: Voice of the Customer
Upcoming Conference: Return On Innovation
Upcoming Conference: Voice of the Customer
Upcoming Conference: www.iirusa.com/returnoninnovationReturn On Innovation
Upcoming Conference: The Human Side of Innovation and Change
Upcoming Conference: Voice of the Customer
Notes From MIT's Emerging Technologies Conference
Guide To Innovation Convergence Notes
Upcoming Conference: Return on Innovation
Mea Culpa!
Kudos
Innovation Convergence Notes IX: Innovation's In Our DNA
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes VII: Consumer Pain and New Product Development
Innovation Convergence Notes VI: Maps And Codes Matter
Innovation Convergence Notes IV: Trust Us
Innovation Convergence Notes III: Sandbox Wisdom, Innovation Bloggers
Innovation Convergence Notes II: Workplace Innovation Space, Foam Core and Groupblogs
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not
InnovationConvergence 2003

Corante
Introducing the (still) new Corante Innovation Hub!

Corporate Climate
The difference between mistakes and failure lies in what comes next
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork
Creating a culture of business experimentation
We are all innovation apprentices
How 'powerful questions' drive knowledge sharing & knowledge creation
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes II: Workplace Innovation Space, Foam Core and Groupblogs
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

CPSI
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
Call for presenters: Creative Problem Solving Institute 2006
Flying on Buffalo Wings, Part 2
Flying On Buffalo Wings, Part 1
Shuffle Off To Buffalo
Winterfest, Day 3: Graduation
Winterfest, Day 2:Learning The CPS Two-Step
Winterfest - Day 1 (updated)

CPSI -- 2005
Taking creativity back to the workplace
Wrapping up CPSI 2005
Bins, floaters, and speed-binning explained!
Is this *really* ethnography?
Apprentice mind = just-in-time learning?
More creativity vs innovation
2006 CPSI location announced
CPSI, Day One
Mary Catherine Bateson -- creating your life and your work
CPSI wiki now up
The CPSI hug
My new St. Paul 'neighborhood'
New photos, and looking for wireless in St. Paul....!
Ethno Team preparations begin!
Special CPSI coverage on IdeaFlow
CPSI 2005: Creativity Matters

Creativity
Innovation Of A Tradition
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
The key grip: Perhaps the most creative person on a movie set
More on Douglas Rushkoff
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork
Part 4: Looking for Ideas in All the Wrong Places
Part 3: Looking for Ideas in All the Wrong Places
Part 2: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
Creative people have more sex
Cardboard box makes it to the Toy Hall of Fame
Distributed Creativity -- 'The Do-It-Yourself Economy'
The Internet and Creativity
'How To Be Creative' author up for 'Fast 50'
'How To Be Creative'
How 'powerful questions' drive knowledge sharing & knowledge creation
Inspirational Tidbits from the NYT
Upcoming Conference: The Human Side of Innovation and Change
Logic Puzzles
Better Innovation Through Neuroceuticals
Link Found Between Creativity and Madness
Innovation Convergence Notes VI: Maps And Codes Matter
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not
Creativity and Innovation on the Web
Creativity, Innovation and the ‘Copyright Wars’
Creativity Assessment and the Innovation Infrastructure
The Showing: A Visual Creativity Technique

Crowdsourcing
Models for crowdsourcing -- now, FLIRT
BIF-2 wrap-up: Innovation by the community, for the community
Three areas of value that result from customer co-creation
Guidelines for successful crowdsourcing
What does 'crowdsourcing' mean for business innovation?

Customer Co-Creation
We Hear Them, But Do We Know What They're Saying?
Models for crowdsourcing -- now, FLIRT
It's up to CMOs to drive customer co-creation (updated with link)
Latest customer co-creation trend -- new ways to reward customers
BIF-2 wrap-up: Innovation by the community, for the community
Three areas of value that result from customer co-creation

Customer Viewpoint
Models for crowdsourcing -- now, FLIRT
BIF-2 wrap-up: Innovation by the community, for the community
Part 1: Looking for Ideas in All the Wrong Places
Creative approaches to gaining customer insight
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
Upcoming Conference: Voice of the Customer
Upcoming Conference: Voice of the Customer
Innovation Convergence Notes VII: Consumer Pain and New Product Development

Dilbert
More disruptive Dilbert
Dilbert does disruption!

Disruptive Innovation
More disruptive Dilbert
Dilbert does disruption!
Better Innovation Through Neuroceuticals
Innovation Convergence Notes IX: Innovation's In Our DNA
Innovation Convergence Notes VI: Maps And Codes Matter
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not
Disruption Panic
‘Newspapers Disrupted’

Experimentation, culture of
The difference between mistakes and failure lies in what comes next
Comments on business experimentation process

Failure
The difference between mistakes and failure lies in what comes next
Creating a culture of business experimentation
Learning from failure

Fun
Definition of innovation.......!
An unlikely example of creativity at work

Henry Chesbrough
The open innovation frontier

Idea Generation
BIF-2 wrap-up: Where do ideas come from? And what's an idea, anyway?
BIF-2 wrap-up: Innovation by the community, for the community
TRIZ update: 'It *is* an equation for innovation'
TRIZ makes BusinessWeek!
Part 4: Looking for Ideas in All the Wrong Places
Part 3: Looking for Ideas in All the Wrong Places
Part 2: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
More on idea generation
More on Idea Generation
The 'Compendium of Idea Generation Methods' Returns!
More On Idea Generation Tools and Techniques
Creative Taxonomic Lust

IdeaFlow
Farewell from Renee -- but check out the new IdeaFlow blogroll!
Happy New Year!
So, where's Renee?!
Sorry for the long absence!
IdeaFlow joins the new Corante Network
Success vs failure vs risk = innovation burnout
'Blinks' -- New IdeaFlow feature
Disruptive? Radical? Discontinuous?
The New and Improved IdeaFlow!
Happy (Late!) Birthday To Us
Guide To Innovation Convergence Notes
Innovation Convergence Notes III: Sandbox Wisdom, Innovation Bloggers

In the box innovation
More on Douglas Rushkoff
All boxed up: In the box, out of the box, burn the box, big box!
Part 4: Looking for Ideas in All the Wrong Places
Part 3: Looking for Ideas in All the Wrong Places
Part 2: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
Free White Paper On 'In-The-Box' Innovation

Innovation Drivers
Updated version of "What Drives Innovation?" available for download
New white paper: 'What Drives Innovation? A Heuristic Framework for Corporate Innovation'
Attention shoppers! Innovation in the grocery store
New von Hippel book, Democratizing Innovation, available for download
Call The Innovation Chiropractor!
The conditions of possibility for innovation
More on innovation drivers
What Drives Innovation?

Innovation Network
New: Innovation Book Club

Innovation, General
Join us at the first-ever Innovation Bloggers Virtual Forum, Thursday, April 26
The key grip: Perhaps the most creative person on a movie set
More on Douglas Rushkoff
Part 3: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
The best way to frame innovation challenges
'The Power of Dumb Ideas' -- what's creative about imitation?
New video iPod -- business model innovation
Cultural influences on the acceptance of product innovation
Community Voice Mail update -- one more day for Amazon's Nonprofit Innovation Challenge
Follow-Up: Helping Katrina evacuees communicate, find loved ones
Follow-Up: Take the Innovation Commons values survey
Building an innovation commons
Innovation comes to those with open minds
The Cost of Not Innovating
National Innovation Initiative Summit Webcast Available
National Innovation Initiative Summit Webcast Live Today (Dec. 15)
'Why Innovation?' presentation available
Fashionably innovative
Copying and Innovation: Cheating, or Brilliance?
Business Week's 'Innovation Economy' package
Execution & Strategy: First, Define the Problem
Balancing Innovation, Strategy, and Execution
Survey: Linkage Between Trust and Innovation
New Innovation 2004 project open to participants
Needed: Sponsors for Global Innovation Challenge for MBAs
Innovation process equals new product momentum
Innovation on TV
Innovation joke
Which came first, the innovative companies or the diverse culture?
Apple's innovation game
Weak ties make for stronger innovation
Agreed: Innovation is a process
Embracing Innovation As A Religion AND As A Process
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
Brain, Disrupted
It's All Relative -- IS Chapter Two
Innovator's Solution: Not Much of a Solution After All?
Tea and Innovation: Reading The Innovator's Solution
John Wolpert, Live From Australia!
Fear and Resistance, Again
Say 'G'day' To Open Innovation
Upcoming Conference: The Human Side of Innovation and Change
Notes From MIT's Emerging Technologies Conference
Guide To Innovation Convergence Notes
Upcoming Conference: Return on Innovation
Kudos
Innovation Convergence Notes IX: Innovation's In Our DNA
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes VII: Consumer Pain and New Product Development
Innovation Convergence Notes VI: Maps And Codes Matter
Innovation Convergence Notes IV: Trust Us
Innovation Convergence Notes II: Workplace Innovation Space, Foam Core and Groupblogs
Innovation Convergence Notes II:Workplace Innovation Space, Foam Core and Groupblogs
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not
Innovation In Action At Maytag
Copyright Wars: Either/Or vs Both/And
InnovationConvergence 2003
Innovation and Trust
Innovation and Small Worlds: Bridging vs Merging
Extreme Innovation
Innovators Connecting With Innovators
Innovation Road Trip Follow-Up

Inventive Recombination
How 'powerful questions' drive knowledge sharing & knowledge creation
Weak ties make for stronger innovation

Law & Policy
Democrats call for 'Innovation agenda'
US losing the broadband innovation race
More on Innovation and the Presidential Candidates
Who Will Be The 'Innovation President'?
Innovation Policy for 'Exuberant Growth'
Which came first, the innovative companies or the diverse culture?
The politics of the creative class
Fear and Resistance, Again
Say 'G'day' To Open Innovation
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Looking For Ideas In All The Wrong Places
Part 4: Looking for Ideas in All the Wrong Places
Part 3: Looking for Ideas in All the Wrong Places
Part 2: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places

Marketing
Models for crowdsourcing -- now, FLIRT
Needed: Innovative ways to market an innovative non-profit
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
Upcoming Conference: Voice of the Customer
Upcoming Conference: Voice of the Customer
Innovation Convergence Notes VII: Consumer Pain and New Product Development
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Marketing Research
Models for crowdsourcing -- now, FLIRT
BIF-2 wrap-up: Innovation by the community, for the community
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
Upcoming Conference: Voice of the Customer
Upcoming Conference: Voice of the Customer
Innovation Convergence Notes VII: Consumer Pain and New Product Development
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Mind mapping
Chuck Frey's new mindmapping software book

New Products
Models for crowdsourcing -- now, FLIRT
Part 3: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
Dilbert on new products
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
Upcoming Conference: Voice of the Customer
It's All Relative -- IS Chapter Two
Tea and Innovation: Reading The Innovator's Solution
Upcoming Conference: Voice of the Customer
Notes From MIT's Emerging Technologies Conference
Upcoming Conference: Return on Innovation
Innovation Convergence Notes IX: Innovation's In Our DNA
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes VII: Consumer Pain and New Product Development
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Open Innovation
Models for crowdsourcing -- now, FLIRT
Patents: The EU Restarts and IBM Releases
Open Innovation and the Bridge project come to 'Fast Company'
The open innovation frontier
Open Innovation named top book of the year
Innovation Backlog?
John Wolpert, Live From Australia!
Fear and Resistance, Again
Say 'G'day' To Open Innovation
Upcoming Conference: The Human Side of Innovation and Change
Upcoming Conference: Return on Innovation
Innovation Convergence Notes IV: Trust Us
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Patents
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Richard Florida at CPSI 2005
Richard Florida is creative too!
Richard Florida on Minnesota Public Radio
Richard Florida talks about bloggers -- short podcast
Creatives must bring everyone along, says Florida

ROI (Return on Innovation)
Upcoming Conference: Return on Innovation
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Strategy
Blue-ocean strategy on the college football field
Study shows innovation to be the best competitive strategy

Supernova2007
Supernova 2007 blog conversation: It's all about innovation and value

Technology
Technology's role in innovation
Innovation Backlog?
Inspirational Tidbits from the NYT
Selling To Nonconsumers (IS, Chapter 4)
In Market Segmentation, What Counts Is Needs (IS, Chapter 3)
It's All Relative -- IS Chapter Two
Innovator's Solution: Not Much of a Solution After All?
John Wolpert, Live From Australia!
Fear and Resistance, Again
Say 'G'day' To Open Innovation
Upcoming Conference: The Human Side of Innovation and Change
Logic Puzzles
Notes From MIT's Emerging Technologies Conference
Kudos
Innovation Convergence Notes VIII: Nerd-Herding, Technology Brokering and Trust
Innovation Convergence Notes VI: Maps And Codes Matter
Innovation Convergence Notes I: Idea Management, Customers Are Important - But IP Is Not

Training
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
Book review: Orchestrating Collaboration At Work: Using Music, Improv, Storytelling, and Other Arts to Improve Teamwork

TRIZ
TRIZ update: 'It *is* an equation for innovation'

White papers
Part 4: Looking for Ideas in All the Wrong Places
Part 3: Looking for Ideas in All the Wrong Places
Part 2: Looking for Ideas in All the Wrong Places
Part 1: Looking for Ideas in All the Wrong Places
White paper: "Looking For Ideas In All the Wrong Places"


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