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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

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May 14, 2007

Supernova 2007 blog conversation: It's all about innovation and value

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Posted by Renee Hopkins Callahan

badge_contributor.gifIdeaFlow readers may find of interest a blog conversation I've joined leading up to the June 20-22 Supernova conference in San Francisco.

Of particular interest: A great post by Irving Wladawsky-Berger on what he calls the "grand challenges" of the future:

"All these Grand Challenge problems share a few key characteristics. They are very, very difficult, requiring heroic breakthroughs from groups in multiple disciplines working closely together around the world. They must have a significant scientific, economic and/or social impact. But, perhaps most important, they must capture our imaginations, so we become enthralled by the possibilities and find within ourselves something that lets us achieve the near impossible."

The challenges: "applying technology to human-based organizations of all kinds - thus transforming the very nature of enterprises, economies, and work itself"; information-based healthcare; learning in the knowledge-based age; the search for clean, plentiful energy; and the "Long War."

These are the kind of challenges that could potentially be addressed by the evolution of what Supernova organizer Kevin Werbach calls in this post the New Network:

"If the starting point is a broadband Internet, with massive aggregation and services platforms like Google, AOL, MSN, and Yahoo!, and a host mechanisms for linking data in powerful ways, what appears now that couldn’t take hold before? The New Network is broader than [fill-in-the-blank] 2.0, because it’s less about comparisons with the past, and more about describing the future. Developments like virtual worlds, social networks, federated digital identity systems, search engine marketing, microblogging, zombie botnets, conversational marketing, and data centers in shipping containers don’t have clear antecedents, nor are they just about user control and open standards."

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