Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.
Founding Author
Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Yes, I know, New Year's was a couple of months ago, and even the dawn of the Year of the Pig has passed us by. But this is the first time I've posted this year, so I owe you a New Year's greeting!
I should be back with posts several times weekly, focusing on book reviews and author interviews. Not all of these will be reviews of books specifically about innovation and creativity, but in each book I will look for insights that would be helpful for innovators.
I'm also still quite interested in the blooming of customer co-creation and crowdsourcing (or whatever the new buzz term is for this these days). So expect to see more on that in posts to come.