Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

IdeaFlow

Monthly Archives

February 28, 2007

Models for crowdsourcing -- now, FLIRT

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Posted by Renee Hopkins Callahan

Sami Viitamaki emailed me this model for crowdsourcing. He calls it the FLIRT model. I like this -- it offers a useful way of viewing many crowdsourcing efforts.

I think what would be fascinating would be some kind of meta-view of crowdsourcing in general. In the main it's not new. And some of the "old" methods have their places, still. And some of the old methods have undergone and will continue to undergo change. For example, marketing research is an "old" method that is scoffed at by many today, but it has its uses even in the crowdsourced world.

And crowdsourcing brokers, as Sami quite rightly calls Innocentive, are serving yet another purpose. I don't think there's any one way that's best for companies to open themselves to customer communities, but discovering all the ways to do this and all the ways Web 2.0 is changing this landscape is immensely helpful.

Comments (0) + TrackBacks (0) | Category: Crowdsourcing | Customer Co-Creation | Customer Viewpoint | Marketing | Marketing Research | New Products | Open Innovation

February 23, 2007

Happy New Year!

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Posted by Renee Hopkins Callahan

Yes, I know, New Year's was a couple of months ago, and even the dawn of the Year of the Pig has passed us by. But this is the first time I've posted this year, so I owe you a New Year's greeting!

I should be back with posts several times weekly, focusing on book reviews and author interviews. Not all of these will be reviews of books specifically about innovation and creativity, but in each book I will look for insights that would be helpful for innovators.

I'm also still quite interested in the blooming of customer co-creation and crowdsourcing (or whatever the new buzz term is for this these days). So expect to see more on that in posts to come.

Comments (0) + TrackBacks (0) | Category: IdeaFlow