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October 12, 2006
BIF-2 wrap-up: Innovation = value
Posted by Renee Hopkins Callahan
Saul Kaplan of BIF started the first day off with this comment: “Innovation is about value, not about invention.” Several storytellers echoed this theme.
Ivy Ross of Old Navy, formerly Mattel, talked of having to live in two worlds – in the creative world and the corporate world. “You must get results, but how you get the job done can be creative.” After she self-financed an unusual way to improve creativity in her designers, she measured that their creativity increased 18% – and then she requested a reimbursement for her personal expense. “You have to prove yourself,” she said.
Peter Durand of Alphachimp was the last speaker of the last day. He had spent most of the conference doing graphic facilitation of the sessions, offered the story of his own innovation, which he unveiled right then. This innovation is a website on which he can place his graphic facilitations of events so they can be searched, thus adding value to events. http://alphachimp.missinglink.biz/business-innovation-factory/bif-2
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
