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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

IdeaFlow

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April 17, 2006

Technology's role in innovation

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Posted by Renee Hopkins Callahan

Egils Milbergs of Accelerating Innovation has posted on IBM's Business Leadership Forum, held in Rome in early April. His post included a this quote about technology and innovation:

"Technology plays a leading role in innovation, but it isn't the only factor. What were once disruptive technologies now are commodities. Technology can be the establishing base for innovation, but people are the ones that drive it forward. Technology is really only the mechanics of the process. Real innovation is about great people generating and then implementing new ideas."

Granted, I like this quote because it reinforces what I believe about innovation. But I also like it because of the recent research I've done on innovation drivers. A long-ago conversation on IdeaFlow featured a debate on what actually drives innovation, and a great many people were insistent that it all comes down to *people*. I agreed then, but still saw the value in talking about what specific conditions of possiblity were driving those people who were driving innovation.

This quote about technology and innovation to my mind puts technology where it should be -- in the hands of people who can do something useful with it.

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