About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.
Founding Author
Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is
Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
1. Michael Wagner on February 23, 2006 10:16 PM writes...
Your reference to Rushkoff's phrase, "geek-level knowledge" reminded me of classical vs. romantic ways of looking at the world and my introduction to such notions a long time ago in Pirsig's Zen and the Art of Motorcycle Maintance.
Maybe "sustaining an idea" and maintaining a motorcycle on a trip across South Dakota might have a lot in common.
Appreciate your postings here - helpful and thoughtful. Thanks.
Permalink to Comment2. Michael Wagner on February 23, 2006 10:18 PM writes...
Your reference to Rushkoff's phrase, "geek-level knowledge" reminded me of classical vs. romantic ways of looking at the world and my introduction to such notions a long time ago in Pirsig's Zen and the Art of Motorcycle Maintance.
Maybe "sustaining an idea" and maintaining a motorcycle on a trip across South Dakota might have a lot in common.
Appreciate your postings here - helpful and thoughtful. Thanks.
Permalink to Comment