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November 7, 2005
Comments on business experimentation process
Posted by Renee Hopkins Callahan
I wanted to point this out in case you don't read the comments -- reader Tim Bailen commented on my post on creating a culture of business experimentation that my process had some points in common with a process he had read about in an article on The Experimental Gameplay Project at Carnegie Mellon University. During this project, four grad students created over 50 games during one semester. Says Tim, "They found point 2, "start the process with a specific challenge", to be especially important."
Another commenter wondered if my post was original. It was, because I haven't really found much written about business experimentation beyond the "design thinking" that's all the rage these days. I made up the process I posted based on some of those principles (such as prototyping) and my experiences in a creative profession -- journalism. There's also a little bit of CPS in there (Creative Problem Solving), which is a rigorous process for solving problems. It doesn't specifically recommend experimentation, but it does involve validation, which scientific method tells us is critical for experimentation.
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
