Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.

IdeaFlow

Monthly Archives

November 30, 2005

Cardboard box makes it to the Toy Hall of Fame

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Posted by Renee Hopkins Callahan

box.jpgWord comes via Fast Company that the humble cardboard box has finally made it to the National Toy Hall of Fame. A staple of creative play since it was introduced in 1890, the cardboard box is, as FC quite rightly explains, "a blank canvas for creativity."
(Image source: © All rights reserved by James C via Flickr.)

Comments (0) + TrackBacks (0) | Category: Creativity

November 29, 2005

Fortune Innovation Forum starts tomorrow -- in person and in blogs too!

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Posted by Renee Hopkins Callahan

fortune.jpgThe Fortune Innovation Forum begins tomorrow in New York and goes through Thursday, Dec. 1 (if you're interested in going, click on the text link rather than the image). Dominic Basulto has been writing the very active and well-done Business Innovation blog for the past six weeks, sponsored by this conference, featuring interviews with leading innovation bloggers and thinkers (and me too!). Now Dominic will be live-blogging the conference as well as pointing to blog posts that others will be writing, so the Business Innovation blog is still the source for information on this event. I'll point to some of the best posts as well, both here and on the Corante Network marketing hub. While I won't be there in person, my team's leader, Gwen Ishmael, will be. So if you see Gwen Ishmael from Decision Analyst at the Fortune Innovation conference over the next couple of days, tell her "hello" and identify yourself as an IdeaFlow reader!

Comments (0) | Category: Conferences

IdeaFlow joins the new Corante Network

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Posted by Renee Hopkins Callahan

poweredby.gifI'm pleased to announce that IdeaFlow is now a part of the new Corante Network, which just launched today. And I'm pulling double duty on the Corante Network -- I am also serving as the editor of the Marketing hub, one of three hub areas that are part of the initial network launch (the other two are media and web).

The Corante Network brings together some of the best business bloggers, all experts in their respective fields. On each hub page you can see (and subscribe to a machine-aggregated RSS feed for) all of the posts from the contributing blogs. On each hub page there's also a blog of human-edited commentary on the subject at hand that highlights the best of the contributing blogs and makes connections among them -- and makes connections to the widely distributed world of blogs and other news and commentary sites as well.

As Marketing editor, I invite all comments and suggestions. Send to renee -at- ideaflow.com.

I'm pleased to be part of the launch and to be associated with the wonderful bloggers who are contributing to the marketing hub. Come see what we're doing!!

Read the official Corante announcement here: http://www.corante.com/corante/archives/2005/11/29/launch_of_corante_hubs_and_the_corante_network.php

See the hubs at these links:

Marketing -- http://marketing.corante.com/
Web -- http://web.corante.com/
Media -- http://media.corante.com/

Comments (0) | Category: IdeaFlow

November 27, 2005

November 23, 2005

What customers need at Thanksgiving

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Posted by Renee Hopkins Callahan

turkey1.jpgA great story from the Wall Street Journal yesterday illustrates the value of meeting customers' needs -- or, in Clayton Christensen parlance, getting the job done that the customer wants done, not the job that we think they should want to do.

Paraphrasing from this WSJ story (sub reqd): Volk Enterprises Inc., with annual revenue of about $100 million, is the only U.S. maker of pop-up turkey timers, the little breast-mounted gadgets that sell for a dime apiece to turkey processors. They are designed so that a red plastic temperature indicator, shaped like a tiny umbrella, pops out at 180 degrees, when a bird is fully cooked. Volk pop-ups will be embedded in some 30 million of the 46 million turkeys headed into ovens this Thanksgiving.

Yet, the article points out, during holiday food shows and in cooking columns, the pop-up seldom comes in for praise. Chefs and food experts from Martha Stewart to Cook's Illustrated magazine recommend using regular meat thermometers, which they say are more accurate.

Though the meat thermometers are more accurate, the pop-up turkey timer does the job the customer needs to have done -- automatically signal when the turkey is done. Customers apparently aren't looking for the reliability or consistency of a meat thermometer -- they are looking for convenience.

So even though they get no respect in the food world -- "The company has sponsored university cooking studies and armed its timers with more powerful springs to ensure they can burst through the thickest basting. Anthony Volk says he continues to invite high-profile chefs to visit his factory. None have." -- the Volk Enterprises bank accounts must be as fat as a Butterball turkey about now.

Happy Thanksgiving!

Comments (2) | Category: Clayton Christensen

November 21, 2005

Attention shoppers! Innovation in the grocery store

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Posted by Renee Hopkins Callahan

Disclosure up front: I once worked in marketing at Whole Foods Market, and before that spent part of my journalism career in food journalism. So I usually pay attention to stories about food marketing and food retail. Today's Wall Street Journal (sub reqd) has a fascinating story about the emerging trends that are changing the look of grocery stores.

The particular item that caught my eye was this: "Packaged-food makers, which traditionally stocked the center of the store, are moving to the periphery [of the store] as well to make sure they don't miss the sales shift. H.J. Heinz Co. of Pittsburgh, for one, is creating new refrigerated potato and macaroni dishes. 'This peripheral area of the store is growing'" says William Johnson, chief executive of Heinz. 'Consumers have spoken about the need for fresh food.' "

This is a fascinating story about an unusual innovation driver. In the broad sense, consumer/customer need is the driver -- "consumers have spoken about the need for fresh food." But in a much more specific sense, these new refrigerated potato and macaroni dishes have been created in response to changes in the way people move around in the grocery store.

Food shoppers no longer spend as much time traversing up and down the central aisles of supermarkets. Instead they shop the more interesting peripheral areas -- dairy, bakery, deli, etc. -- which are also, perhaps not so coincidentally, where much grocery-store innovation has taken place. This is where the funnest stuff in the store is, where the Starbucks kiosk is, where the free demo food usually is. One grocery executive in the WSJ article was quoted as saying, "The center aisles haven't changed for 30 years."

So, some new food products are being created solely because companies want to get their products in front of shoppers where they actually are.

Source: "New Food, New Look," by Janet Adamy, Wall Street Journal, 11/21/05

Comments (3) | Category: Innovation Drivers

Study shows innovation to be the best competitive strategy

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Posted by Renee Hopkins Callahan

Georgia Institute of Technology released its 2005 Georgia Manufacturing Survey today. The study showed that "companies basing their competitive strategies on the development of innovative products or processes enjoy higher returns on sales, pay better wages and have less to fear from outsourcing than do manufacturers relying on other competitive strategies."

Georgia manufacturers that rely on innovation for their competitive edge reported returns on sales 50% higher than companies that compete by providing low cost products – a gap that grew substantially since the last survey in 2002. Innovative companies paid workers a third more than the average Georgia manufacturer and were 40% less likely to lose work to outsourcing than were companies competing on low cost.

The sales figures reported by the companies following an innovation strategy are even more astounding because these companies made up only 8% of the total of 648 manufacturers who responded to the survey. Here's the breakdown of competitive strategies reported by survey respondents (adds up to more than 100% because some companies reported more than one strategy):

# Providing high quality products and services (53%)
# Offering the lowest price (20%)
# Adapting products to customer needs (14%)
# Providing quick delivery of products or services (12%)
# Including value-added services with products (10%)
# Developing product innovations and new technology (8%)

The idea that 53% of the companies surveyed believe that providing high quality prices and services is a worthwhile competitive strategy amazes me. High quality is table stakes, not a strategy. These companies, and the 20% that are competing on a low-price strategy, are the companies that are going to lose to outsourced competitors. Indeed, the survey also showed that 18% of Georgia manufacturers lost work to international outsourcing between 2002 and 2004.

So what public policy recommendations should flow from this? Certainly it seems to be a better idea to stimulate innovation rather than to restrict outsourcing. But how can that be done? If the problem is money, perhaps government grants could be made available to companies for investment in innovative strategies. I don't think money is the entire problem, though. The problem is more likely that companies don't realize the value of innovation compared to other competitive strategies. How to remedy that is a real quandary.

Source: Study shows value of innovation to manufacturers as outsourcing's impact

Comments (0) | Category: Strategy

November 18, 2005

November 16, 2005

Democrats call for 'Innovation agenda'

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Posted by Renee Hopkins Callahan

Many news organizations have reported Democratic House Leader Nancy Pelosi's Tuesday call for a revived "innovation agenda." The article I saw that seemed most complete and balanced was in CIO.com. According to this article, the Democratic plan would include creating financial aid programs that would among other things, add 100,000 new scientists, mathematicians and engineers to the U.S. workforce in the next four years. The plans also calls for doubling the grants issued by the National Science Foundation and bringing affordable access to broadband Internet to all U.S. residents within five years.

Said Pelosi in the article, "' The innovation agenda will be the Democrats’ top priority,' although she avoided questions about what issues will now take a lower priority and how Congress will pay for the new programs. Democrats don’t want Congress to run up the U.S. government’s budget deficit, she said, and the Democratic agenda calls for new programs to be funded on a 'pay-as-you-go' basis."

Of course, Republicans say that they want pretty much the same things. President Bush has already called for universal broadband by 2007. And according to the article, "In March, Senate Republicans called for patent reform, a permanent R&D (research and development) tax credit, and patent reform in a 40-item list of technology-related goals. In May, House Republicans pushed for reform of telecommunications regulations, legislation to combat spyware, and new ways to curb digital piracy."

I have no expertise in policy, and would love to read some commentary from someone who is who could make recommendations on how to attain these goals. It's great that the Republicans and Democrats seem to agree on what's needed for the U.S. to regain or keep (depending on your point of view) its leadership in the technology industry. It's also great that Republicans and Democrats reportedly are both talking to technology and busienss executives in an effort to understand what's needed. But it's very unfortunate that the parties disagree about what laws and policies are needed to make this innovation agenda happen. That in and of itself tells me that the road ahead is going to be slow going, especially since next year is an election year.

Comments (4) | Category: Law & Policy

November 10, 2005

Bipolar children more creative than other kids

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Posted by Renee Hopkins Callahan

More evidence of a link between creativity and mental illness: "Researchers at the Stanford University School of Medicine have shown for the first time that a sample of children who either have or are at high risk for bipolar disorder score higher on a creativity index than healthy children."

I've written about this kind of thing before. It fascinates me because my personal experience has been that there's sometimes a fine line between creativity and mood states that most professionals would call disordered. The line can be so fine that it's down to whether the expressions are positive or negative -- if positive, call it creativity; if negative, call it personality disorder. Although there are also positive and negative manifestations of creativity traits.

There has long been a link between bipolar and creativity -- the manic stage of bipolar can result in binges of creativity (positive) instead of binges of shopping or sex (negative, depending on budget and marital status/choice of partner[s]!). This is the first study that has shown a link between creativity and children whose parents are bipolar (who are thus themselves at risk of becoming bipolar, which has a genetic component).

Study co-author Terence Ketter, MD, said he believes "bipolar patients’ creativity stems from their mobilizing energy that results from negative emotion to initiate some sort of solution to their problems. 'In this case, discontent is the mother of invention,' he said."

The researchers also found a link between the length of a bipolar child’s illness and creativity: the longer a child was sick or manic, the lower the creativity score. It makes sense, said Kiki Chang, MD, a study coauthor, that this illness could, over time, erode one’s creativity. 'After awhile you aren’t able to function and you can’t access your creativity,' he explained.

Creativity scores on the study's test instrument, the Barron-Welsh Art Scale, tend to decrease with age even in healthy individuals, so more research is needed, Ketter said.

A couple of years ago I posted on a study that said people whose brains are more open to stimuli from the outside environment will either be:

1. Creative, because their openness to new possibilities and stimuli gives them more, and more various, information with which to make connections and have new ideas, or
2. Psychotic, because their openness to new possibilities and stimuli leads to overload and mental illness.

It's not possible to correlate these two studies scientifically, given the little information I have about each (and the fact that I'm not a scientist). Still, I wonder if some of the same positive/negative correlation might be happening here? And if children who have been bipolar for a longer period of time aren't as creative, perhaps that signals that the longer they live with the condition of being more open to outside stimuli, the more difficult it becomes for them to handle it.

I also wonder if specific training in creativity skills might help bipolar people whose symptoms don't currently manifest themselves as the more positive creative traits. Perhaps if they knew what to do with their innate creativity, these folks would be able to live more on the positive than the negative side of creativity.

Comments (24) | Category: Brain Chemistry & Creativity

November 9, 2005

November 7, 2005

Comments on business experimentation process

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Posted by Renee Hopkins Callahan

I wanted to point this out in case you don't read the comments -- reader Tim Bailen commented on my post on creating a culture of business experimentation that my process had some points in common with a process he had read about in an article on The Experimental Gameplay Project at Carnegie Mellon University. During this project, four grad students created over 50 games during one semester. Says Tim, "They found point 2, "start the process with a specific challenge", to be especially important."

Another commenter wondered if my post was original. It was, because I haven't really found much written about business experimentation beyond the "design thinking" that's all the rage these days. I made up the process I posted based on some of those principles (such as prototyping) and my experiences in a creative profession -- journalism. There's also a little bit of CPS in there (Creative Problem Solving), which is a rigorous process for solving problems. It doesn't specifically recommend experimentation, but it does involve validation, which scientific method tells us is critical for experimentation.

Comments (0) | Category: Experimentation, culture of