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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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September 6, 2005

Follow-Up: Helping Katrina evacuees communicate, find loved ones

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Posted by Renee Hopkins Callahan

In response to yesterday's post about innovative non-profit Community Voice Mail (CVM), I got a comment from their new marketing/PR person Karma Martell that I want to quote here, to call to your attention:

"Thanks to a last-minute contribution from the Cisco Foundation and connectivity from SBS, CVM will be on the front lines distributing their voice mail service to those in need in DFW and other cities that now host refugees. This will be done in cooperation with the Red Cross. There will be an official announcement shortly.

It is more crucial than ever that people contribute to CVM so that they can expand their reach to more homeless people and disaster victims. Community Voice Mail has an animation meant to go viral, that links to the Amazon donation site. It explains their service and helps shatter the stereotypes of homelessness and who it can affect (though hurricane Katrina has done a pretty good job of that lately). The animation does not go into CVM's part in the Katrina outreach as that is brand new information. I encourage people to post the link to the animation and email it to all those who are sensitive to the issues of homelessness in general and who want to help Katrina evacuees."

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