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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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August 4, 2005

Innovation comes to those with open minds

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Posted by Renee Hopkins Callahan

Couple of weeks ago, David Pollard posted on why it's hard to sell innovation services.....I recommend you read the whole thing, because whether you are buying or selling innovation, you can gain insight from this post.

What struck me too was that one of the reasons he mentioned completely dovetailed with some thinking I've been doing for several weeks now on how mental clutter affects creativity and innovation. I'm talking about how difficult it is to come up with new ideas when your mind is just plain stuffed full of thoughts and emotions and plans and to-do-lists.

Last month I went on a week's vacation, something I've rarely managed to do over the years. Instead, I had perfected the concept of the three-day weekend, often checking work email while gone. I left for this trip stressed and fatigued and feeling as though I probably hadn't had an original idea in months. I had a mind full of emotional baggage I needed to let go of, around things that had happened with projects that were over and done with. I took my laptop with me because I couldn't bring myself to leave it home.

But while I was gone, I never even booted it up, except to download photos from my digital camera. I didn't check email, didn't blog, didn't call the office. By the fourth day of vacation I was more energetic, had let go of emotional baggage, and was having idea serendipity -- odd, random ideas about things that I had been working on both personally and at work.

Obviously, this is not a new concept. It's one reason people take longer vacations and sabbaticals. But consider the waste of inovation potential if an entire *company* gets into the state I was in when I left for vacation.

So -- here's the connection to Pollard's post: He says one reason innovation is hard to sell is because "it requires understanding of how and why the market has moved on without you." There is so much in this one statement. Pollard is saying that being open for innovation requires an understanding that whatever you have been doing in the past has failed. And, I would add, it also requires that you manage to let go of the emotions generated by this failure.

Letting go is not often encouraged in our professional lives. We're rewarded for hanging on, staying with something, seeing it through. If we make a mistake and we are not suitably and demonstrably upset over it, we run the risk of being seen as not taking things seriously enough.

Perhaps, in order to be truly open to innovation ("apprentice mind" again?!), we have to be willing to let go of a lot of things. We have to be willing to clear enough of what's on our minds to create an open space for new ideas, and to recognize them when others bring them to us.

Comments (4) | Category: Innovation, General


COMMENTS

1. Crosbie Fitch on August 6, 2005 12:01 PM writes...

Here's an example anyone can try out on themselves:

Can YOU let go of copyright?

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2. Sarah Goodwin on August 7, 2005 5:52 PM writes...

I found the consultant approach to facilitating innovation for a company a plus - the team is not tied down to internal baggage. If an innovation team is internal, it needs to operate very independently of forces within.

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3. George Bowman on August 10, 2005 4:58 PM writes...

Interesting thoughts regarding the nature of innovation. I am stuck in a hotel room in Taiwan and I cannot sleep (I am on CST). This means I have a few choices. Call back to the US and conduct business as usual (expensive given long distance rate) return email (down and being done) or sit here and think and innovate. By innovate I mean attend to all of the details that I never get to. Post my poetry manuscript to a web site where my mentor can review it. Talk to my marketing manager about a new acquisition that we want to go after. Write a short story. Do all of those activities that are perhaps urgent in the mind of the beginner but low priority if you factor in the need to make a living on a day to day basis.

Innovation happens when two conditions exist: the need for change and the leisure for change. If you are panicked, you will revert to the latest and greatest solution that probably won't work. If you are completely destressed, you will probably be sipping margaritas and writing poetry. Somewhere be the person you want to be -- the right amount of stress and the right amount of innovation -- by being open to this change you will take advantage of the opportunity to be truly you.

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4. reeve on August 29, 2005 10:00 AM writes...

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