About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.
Founding Author
Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is
Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
1. Maren Elwood on July 8, 2005 12:58 PM writes...
Hi Renee, I too took home the creeping crud...just emerging from sleeping non stop since returning from CPSI. Just now had a chance to check out the blog from CPSI...great job...and I would like to coordinate an answer to 'is this really ethnography.' Let's talk when you have a moment. I'll try you over the weekend. maren
Permalink to Comment2. Mary Ellyn on July 8, 2005 5:36 PM writes...
Wow!. I've been sick for a week as well. Sore throat, then massive head cold. I am still on the mend.
Wow!.....I still had a fantastic
CPSI. I enjoyed spending a little bit of time with all of you ethnographic types, taking pics, binning, blurring, etc. I really enjoyed the closing and I am looking forward to the BIG Ethnographic report.....
Cheers,
Permalink to CommentMary Ellyn
3. Renee Hopkins Callahan on July 8, 2005 6:08 PM writes...
Maren, I look foward to talking with you. It's very interesting, the comments these posts have generated!
Mary Ellyn, great to hear from you! I'm on the mend now too. I wonder how many other people got sick?!
:) renee
Permalink to Comment