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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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« Wrapping up CPSI 2005 | Main | Free seminar on 'Building an Innovative Enterprise' »

July 7, 2005

Taking creativity back to the workplace

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Posted by Renee Hopkins Callahan

One of the last sessions I attended at CPSI was about "how to take the content of CPSI back to your organization." The answer: start small, and virally. "Viral facilitation" -- a new concept to me -- would be when, instead of setting up an official, day-long creative problem solving (CPS) session, you simply make a conversation with someone run along the CPS rails of fact-finding, problem-finding, solution-finding....divergence, convergence.

The main thing -- don't imply that people have been "doing it wrong" and that you have the answer. Find a group with a specific business need and offer to help solve their problems, or pick a place to start that you have some control over.

Another suggestion: Asking people what problems they need to solve implies that CPS and creativity should only be applied to problems, so instead we should ask "what opportunities are being missed?" and apply CPS there. It seems that's one place innovation could reliably be applied to within an organization -- finding opportunities for productive change.

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