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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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June 29, 2005

More creativity vs innovation

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Posted by Renee Hopkins Callahan

In the midst of this CPSI coverage, I don't want to lose this creativity-related comment by Greg Burton on the last apprentice mind post: "It seems to me that when we talk about 'creativity,' we're dealing with a wide range of human activities, and that creativity can be applied to both innovation and invention.

If we make the functional differentiations on 'invention' and 'innovation' then we can see how apprentice mind applies to both activities. It also seems that 'invention' can be both social and personal, and thereby provides a bridge between the range of 'purely personal' (creativity) and 'purely social' (innovation).

I've talked about innovation vs. creativity before. It might sound like splitting hairs, but there's value in discussing distinctions among creativity, innovation, and invention. My addition to what Greg said is that each seems to be a different function, or to function at a different level. I'd place these chronologically in this order -- first, creativity, because creativity is a way of thinking. Then, invention -- making an individual creation. Then, innovation, which I see as more of a process, or a culture.

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