About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.
Founding Author
Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is
Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
1. irelanderingobraugh on June 27, 2005 6:20 AM writes...
Working together and multiplying effectivness: The wicki is voluntary, and some people are shy, and some subject to groupthink, and or conformity. I suggest you break the 30 into groups of 3, having all 10 groups discuss the same issue. The groups should be out of earshot of each other. Then re-group the 30 and you'll find much more to discuss, different perspectives, richer content. I came up with this, when companywide meetings seemed not to provide added value.
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