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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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April 25, 2005

New von Hippel book, Democratizing Innovation, available for download

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Posted by Renee Hopkins Callahan

MIT's Eric von Hippel, most widely known for his research on customer-driven innovation and his lead-user theories, has a new book out that is available for free download via a Creative Commons license. The book, Democratizing Innovation, describes "how the emerging proccess of user-centered, democratized innovation works...[and about] how innovation by users provides a very necessary complement to and feedstock for manufacturer innovation."

The whole idea of using customers as a source as well as a driver of innovation is turning up everywhere these days. Look at blogs themselves -- there's a great example of customers innovating the news-gathering and news-disseminating process itself.

On the opposite end of the spectrum from von Hippel's academic work, the idea is gaining traction as a bona-fide trend, according to Trendwatching.com, which recently featured "Customer-Made" as an "emerging trend."

Comments (1) | Category: Innovation Drivers


COMMENTS

1. jp on April 30, 2005 1:16 PM writes...

Whilst having not fully read the book, I highly recommend it.

The use of case studies (referenced case studies as well) is ingenious. For example the study on the persons who developed the Apache web server showed great light on user innovation and communities.

Although not free, i recommend - Architectures of Knowledge: Firms, Capabilities, and Communities by Cohendet and Amin.


It takes the logic of innovation communities a step further. I find the interactions between the two highly enlightening... in my studies on open biotechnology and the www.bios.net initiative

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