While I'm on the subject of Dr. Edward De Bono -- what was cool about hearing him speak on April 1 is that we were able to actually give him a copy of our newly released white paper, "The Case For In-The-Box Innovation," which has an argument for focused creativity that directly cites Serious Creativity (or, actually, an article De Bono wrote by that name that spells out the basics of the theory).

"The Case For In-The-Box Innovation" describes a groundbreaking international case study proving that a much larger number of relevant, actionable, and original new product ideas can be generated by using creativity techniques that encourage in-the-box thinking as opposed to the "out-of-the-box" creativity techniques more typically used.

You can get a free copy of "The Case For In-The-Box Innovation" -- complete with sample new product concepts created using in-the-box techniques -- at this link:

http://www.decisionanalyst.com/publ_art/InTheBoxRegistration.asp

You will be asked to register, but the download is free. So we can keep track of where the downloads are coming from, please type "IdeaFlow" in the box that says "How did you find out about our site?"