Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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January 3, 2005

The Limits of Data Analysis in Predicting Disruption

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Posted by Renee Hopkins Callahan

Britton Manasco, who writes Corante's "Customer Intelligence" blog, quotes Clayton Christensen as saying that his "students have become so 'data-driven' that they are unable to imagine the disruptions that lie on the horizon."

Britton's post recounts how, at a recent Open Source Business conference, Christensen described a discussion he had had with some of his Harvard Business School students about his concern that "a 'disruptive innovation' is about to overturn the success of the Harvard Business School...[which] is in danger of being over-run by corporate universities (like GE Crotonville), on-the-job training and web-based technical schools like the University of Phoenix."

There's more, all well worth reading, but the key insight Britton reports is that "data and analysis revolve around the past, leaving us blind to the threats and opportunities of the future."

Comments (1) | Category: Clayton Christensen


COMMENTS

1. steve on January 5, 2005 9:59 AM writes...

i thought about this. then i wondered if law schools and medical schools would have the same problem. the answer to that seems to be no since you have to be professionally licensed and corporate training can't seem to offer that kind of certification without a legal change. along those lines, perhaps if mba programs wanted to stave off disruption, perhaps they must look to creating some sort of certification that is meaningful and can only be gotten through a college program. dunno.

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