Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.
Founding Author
Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
The Global Innovation Study Team (GIST) has emerged from months of QuickPlace collaboration with a 6-minute PowerPoint presentation titled Why Innovation?
The presentation includes summaries from several recent studies on innovation, as well as an assortment of quotes and reasons why innovation is critical.
Why "Why Innovation?" It's easy to gather articles on the importance of innovation -- they are multiplying like mushrooms after a thunderstorm. What's perhaps harder to find is examples within your own company of management support for innovation. There is more innovation talk than walk. Hopefully "Why Innovation?" wlll be a useful tool to help you garner support for innovation within your organization.
Please feel free to use "Why Innovation?" within your organizations or community groups. And share it. The Global Innovation Study Team only asks that you share the presentation within your network and not place it on the web for public download. So, if you'd like a copy, email Gwen Ishmael, gishmae -at- decisionanalyst.com.
1. Annie on September 12, 2007 9:16 AM writes...
How can one get a copy of the presentation you refer to?
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