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Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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November 29, 2004

Fashionably innovative

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Posted by Renee Hopkins Callahan

Now for something completely different: According to Teresa Riordan, author of Inventing Beauty: A History of the Innovations that Have Made Us Beautiful, invention is "a matrix, a zeitgeist phenomenon" not mothered by necessity but by luxury. NYT reviewer Penelope Green says that Riordan describes invention as "a great bubbling up of similar ideas at the same time, born from a culture of abundance, not scarcity."

And that is indeed a fascinating reminder that how invention is characterized depends quite a bit on what inventions are being looked at. If you're looking at light bulbs and automobiles, maybe you would think of invention as born of necessity. However, if you are looking at brassieres and nail polish, the necessity metaphor begins to break down.

If you need more proof that necessity isn't always the mother of invention, Riordan points out that "vibrators were the fifth electrical device introduced in the household, after the sewing machine, fan, tea kettle and toaster, and 10 years before the vacuum and the iron."

Comments (3) | Category: Innovation, General


COMMENTS

1. Terrence Erdt on November 29, 2004 9:57 PM writes...

I haven't read Riordan's book but I'll hazard these comments: the quoted thesis statement is cute but simplistic. Years ago I edited a dissertation for a friend getting her doctorate in sociology, and I recall her thesis and some of the key books on the subject of invention that were cited. The topic is well worked over. There are many examples of famous inventions and discoveries not at all "bubbling up" at the same time, though some obviously do. Social acceptance is an important issue of what is perceived as an invention, and many novel indeas and inventions have to wait decades, even centuries to be perceived as such. Mendel's work on genetics, of course, is obviously pertinent. As to the example of the household, the vibrator--isn't that sensationalistic. Candy for simple minds. Typical sort of work of a journalist. What about the lightbulb? Doesn't that count?

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2. Renee Hopkins Callahan on November 30, 2004 9:27 AM writes...

Well...I have to say I haven't read the book either, just the review, and was passing it along as something interesting, not necessarily groundbreaking. The review doesn't claim it's groundbreaking either. Perhaps I didn't make it clear in my post, but I don't believe Riordan is claiming that this "bubbling up" is the only way inventions work either, but it's a way that doesn't often get talked about. Your point on social acceptance is well-taken. But your last point -- please! You are in fact talking about a blog post on a review of a book you haven't read. If you would keep your prejudice against journalists (and vibrators!) leashed for awhile, you'd see that Riordan is talking about the invention of luxuries, not necessities, and she was listing the order that home appliances were invented. The lightbulb is not an appliance. I find it fascinating that a completely recreational object such as a vibrator was invented before a work-related object such as a vacuum cleaner. Obviously your mileage may vary, but I intended no sensationalism.

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3. Teresa Riordan on December 13, 2004 1:35 PM writes...

Thanks, Renee for mentioning my new book, Inventing Beauty.

I can't resist the temptation to hoist Terrence Erdt by his (her?) own petard, however. Yes, the lightbulb does count & indeed this is a perfect example to support my matrix idea. At least 10 inventors who were contemporaries of Edison came up with feasible lighting schemes. Edison was just the shrewdest & luckiest & as much an ingenuious businessman as he was an ingenious inventor. Thus we credit him with the invention of the lightbulb. Just as Americans like to celebrate invention, we also like to think (pretend) that inventions spring fully formed from the forehead of a single great inventor. Perhaps they sometimes do. But rarely.

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