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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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September 9, 2004

Survey: Linkage Between Trust and Innovation

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Posted by Renee Hopkins Callahan

NEW! Please take the survey on trust and innovation.

Our Global Innovation Study Group (GIST) continues on apace, with a report deadline in November. I will of course make the report available here at IdeaFlow.

One of the biggest issues regarding innovation that we are discussing is trust. At the beginning of this post I placed a link to a survey you are invited to take. Because this survey focuses on organizational innovation, please only respond if you are in an organization with at least 10 employees. Thanks much!!

Here's more specific information about the survey from the GIST guru, Joyce Wycoff:

Most of us involved in innovation believe that "trust" is necessary for ongoing, significant innovation efforts. While it is easy to assume that trust is needed, it is not so easy to understand exactly what that means. In pursuing innovation in your organizations, you have probably experienced many situations where trust -- between colleagues or between individuals and their management or at the organzational level -- was a factor in behavior or results.

Unlike the hard data that can be captured about the impact of a new product development process, the impact of trust (or lack thereof) tends to be intuitive, perceived and captured anecdotally. In an endeavor to gain a sense of the social agreement or collective perception about the importance of trust, we have created a survey which we would like for you to respond to at the link shown above.

We believe your views as practitioners of innovation will be particularly enlightening in understanding this important but somewhat fuzzy subject.
Thanks again for your assistance.

Joyce Wycoff, Ruth Ann Hattori, Charlie Prather, Kathie Thomas,
InnovationNetwork and the Global Innovation Study Group (G.I.S.T.)

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