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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Check out Jevon MacDonald on the "uncertain future of blogging"

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June 16, 2004

New Innovation 2004 project open to participants

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Posted by Renee Hopkins Callahan

I'm very pleased to have been asked by Joyce Wycoff to co-sponsor Innovation 2004, a new blog-based collaborative innovation project also sponsored by Joyce's Innovation Network. Joyce started her blogging life here on IdeaFlow and the blog for Innovation 2004 is the 10th blog she's launched since the start of 2004!! I feel like a proud blog mama!!

Here's some info about the new project, whose blog home is at http://thinksmart.typepad.com/innovation_2004:

Do you know the “fundamentals” of innovation -- those systems, culture traits and activities that are essential to the success of any innovation initiative?

The past two years have seen an explosion of information about innovation -- new models, new software systems, new terminology. We're in some jeopardy of being sunk by all this, sometimes seemingly contradictory, information before we can actually put it into practice.

Innovation2004 -- a new, collaborative learning process initiated by the InnovationNetwork and co-sponsored by other organizations in the field of innovation, has taken on the challenge of articulating the critical fundamentals of innovation. This multidisciplinary and international study will focus on defining terms, determining “fundamental practices”, identifying leading success indicators, and outlining the critical process phases of innovation and innovation projects.

If you would like to participate in this learning project, send an email to mailto:innovation2004@thinksmart.com.

Innovation 2004: http://thinksmart.typepad.com/innovation_2004
Innovation Network: http://thinksmart.com

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