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Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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June 11, 2004

BRIDGE Services progress report

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Posted by Renee Hopkins Callahan

Just in case you were wondering what in the heck John Wolpert has been doing in Australia with the BRIDGE project, here's an update:

Nine Months:

I'm here at the BIO Conference in San Francisco and had a minute to reflect on the past nine months since first going to Australia. Nine months - seems appropriate. In the nine months since October, 2003, we conceived, incubated, and delivered a new business called BRIDGE Services. I remain cautiously optimistic that we have something sustainable here.

New news: We have received additional backing from the Federal Government of Australia - the Commonwealth - as well as the Victorian State Government. Federal announcements will be made later this year. With all Members on board, the operation is now successfully bootstrapped.

We have selected two more remarkable people to join the BRIDGE team. We've been overwhelmed by the quality and numbers of willing candidates who want to work for us full-time as Trusted Intermediaries. These are people with years of experience and great reputations: PhDs, deep science credentials, Law Degrees, MBAs, and experience managing inter-corporate negotiations from mergers&acquisitions to IP licensing. They are managing directors, executives, full professors. We will keep hiring them as the membership grows.

Kickoff:

It's one thing to start something - another to make it work. Last week we had our first day "on the job," a kickoff with one of the members. We conducted BRIDGE interviews and found new strategic intentions and undisclosed inventions - and there is a lot more yet to find even here - even in one of the smaller firms in the membership. Until now, I had the worry that once we began, we wouldn't find anything interesting to justify what we do as Trusted Intermediaries. One less thing to lose sleep over.

Next step is finding workable connections, and this is also less of a worry now - even the small amount of information we have collected is leading to interesting new insights, some of which I expect will be valuable for the members. Just working through our members' ideas is more fun than I can remember having in any job.

BIO:

And that brings us to the present. This is BRIDGE's first appearance at the annual BIO conference. Thanks to the Victorian Government, we have presence at the event, even though we were a late comer. We held a coordination meeting for our members on Saturday, which was a value in spite of most of us being bleary-eyed with jet lag. I will be at the event throughout the week. The word is getting out that talking to me as a trusted intermediary is like talking to ten companies at once. Lots of party invitations. :)

Lab Tour:

After the BIO event, I will be visiting two of IBM's research labs, where we have scheduled two kickoffs and many researcher interviews. Looking forward to this, and to seeing old friends on Thursday/Friday in California and Monday/Tuesday of next week in Armonk and Watson, New York.

UC Berkeley:

For the past two weeks, we have had the pleasure of working with a UC Berkeley Haas School of Business PhD candidate who is doing his thesis on inter-corporate innovation practices. He is studying BRIDGE in particular. He has already provided good insights into the operation. Looking forward to seeing what he produces. His name is Simon Wakeman. Let me know if you would like to talk with him about your innovation practices as well.

Press:

The press on BRIDGE continues to come in. We post links and PDFs to www.innovationxchange.com.au/bridgeinnovation. (Ed. note: Check out the press release on the official May 2004 launch here, a Q&A with John Wolpert here, and a ZDNet Australia article here.)

Coming soon to a country near you:

I've been getting more requests to bring BRIDGE to additional countries, including the US, Europe and Asia-Pac. While we will resist growing too quickly, it seems likely that a global expansion will happen one company at a time over the next year.

Things are working out. I'm glad to know that you are out there cheering for us.
________________________

John Wolpert
Executive, BRIDGE Services
Australian Industry InnovationXchange
AU - 61 409 163 030
johnw -at- bridgeinnovation.com
Information about BRIDGE Services: www.innovationxchange.com.au/bridgeinnovation

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