Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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April 22, 2004

Innovation on TV

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Posted by Renee Hopkins Callahan

Last month a segment of the "World Business Review" program featuring my company's Innovation Services group (my team!) started airing on cable channels and business-school networks. This segment will also air within the next few months on some United Airlines flights.

This link -- http://www.decisionanalyst.com/Services/innovation.asp -- will take you to a page from which you can access a video clip of the segment, a written transcript of the segment, and a list of the airdates and times. For those who just want to cut to the chase, this link -- http://www.decisionanalyst.com/Downloads/Innovation.wmv -- goes directly to the 4-minute video clip. It's a 41.5 MB download. And yes, I'm on it. Let the teasing commence!

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