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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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April 22, 2004

BIG Upcoming Conference -- 'Managing The Front End of Innovation'

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Posted by Renee Hopkins Callahan

The biggest names in innovation and creativity are on the agenda for the upcoming conference "Best Practices, Tools and Techniques for Managing The Front End of Innovation," which will be held May 24 to 26 at the Hyatt Harborside Hotel in Boston.

Why is the "front end of innovation" so important? Because although many companies have dramatically improved development cycle time and efficiency by implementing formal development processes, these processes won't work without ideas to feed them. A steady stream of new, high-quality concepts is necessary to fill a development process pipeline, and this conference is about how to manage the process of filling that pipeline.

Keynote speakers include: Teresa Amabile of Harvard Business School, John Seely Brown of Xerox Palo Alto Research Center, Dr. Stephanie Burns of Dow Corning, Clayton M. Christensen of Harvard Business School, Eric von Hippel of MIT Sloan School of Management, and Dean Kamen, entrepreneur and inventor of the Segway inventor.

I've written about almost all of these folks over the 18 months I've been writing this blog, so it will be no surprise to anyone that you will also find *us* at this conference! Decision Analyst Innovation Services will be an exhibitor at "Managing The Front End of Innovation," so if you come to the conference, come by our booth and meet us.

Word has it this conference might sell out, and you don't want to miss this one, so if you're thinking at all about registering, you should go ahead and do it now. To register, click on the banner ad to the right, go here, call 888.670.8200 or email register@iirusa.com.

Please note: IdeaFlow is a media partner for this conference. That means we're involved with the conference, though no actual money is changing hands! If you register because you saw this, please let them know by mentioning this priority code: M1604XIF

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