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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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IdeaFlow

« The 'Compendium of Idea Generation Methods' Returns! | Main | The open innovation frontier »

March 25, 2004

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Renee, what a huge and wonderful list! I didn't cross-reference, but if you
want to look at
http://www.creativeadvantage.com/ideation_techniques_overview.html, there may be a couple not on your list.

Also, as the "Improv in Business" guy, I can tell you there are many ways
that improv exercises can and are being used to help with ideation.

I saw that Playback theater was on the list. There are hundreds of playback companies around the world. The site for the network (or one of the networks) is http://www.playbacknet.org/iptn/index.htm. I wouldn't be able to do justice to it in a description, since I am not a playback practitioner, but I know some people who could. I have seen it, several times. It uses performance to act as a cathartic experience for the audience, usually with a conductor who interviews one of the audience to tell their story so that it can be seen (or seen with a different ending) on stage.

Note: Alain Rostain of Creative Advantage is a new contributor to IdeaFlow.

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