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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Check out Jevon MacDonald on the "uncertain future of blogging"

IdeaFlow

« Which came first, the innovative companies or the diverse culture? | Main | Creative approaches to gaining customer insight »

February 11, 2004

Upcoming Conference: Linkage Strategies for Integrating Customer Feedback

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Posted by Renee Hopkins Callahan

At the 8th annual Linkage Strategies for Integrating Customer Feedback
event, topics discussed will include centering your corporate performance around the customer experience to retain at-risk customers, increasing incurring revenue (B2B), reducing churn (B2C) and increasing bottom line profits. Learn how to link your customer data to your financial, operational, brand, customer relationship and strategic information. To register visit www.iirusa.com/customer or call 888.670.8200.

Please note: IdeaFlow is a media partner for this conference. That means we're involved with the conference, though no actual money is changing hands! If you register because you saw this, please let them know by mentioning this priority code: XMIDEAFLOW

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