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November 21, 2003
Posted by Renee Hopkins Callahan
"Voice of the Customer" will be held Dec. 8-10 in Coconut Grove, Fla. This conference, which is the only PDMA-endorsed "Voice of the Customer" event, incorporates VOC findings throughout the value chain, from new product development and brand strategy to product launch in the B2B or retail space.
On the agenda: Professor Gerald Zaltman of the Harvard Business School (author of How Customers Think) and conference chairman Dr. Joseph Plummer, EVP of McCann-Erickson Worldgroup will present - for the first time publicly - their marketing survey findings on the newest corporate top-line priority: Creating Consumer Demand.
Please note: IdeaFlow is a media partner for this conference. That means we're involved with the conference, though no actual money is changing hands! If you register because you saw this, please let them know.
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| Category: Conferences
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
