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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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October 30, 2003

Upcoming Conference: www.iirusa.com/returnoninnovationReturn On Innovation

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Posted by Renee Hopkins Callahan

"Return on Innovation: Measuring and Managing Your Innovation Investment," will be held Dec. 3-5 in Coconut Grove, Fla. On the agenda:


  • Learn to achieve sustainable growth and increase your market share through proven innovations.
  • Link innovation to tangible results to prove the value of your investment to upper management who might not see innovation as a priority.
  • Learn the latest tools and techniques for measuring innovation from innovators at: IBM, Americredit Financial Services, Motorola Labs, Intel, Hewlett Packard and Georgia-Pacific.
  • Saving the best for last: John Wolpert and Joyce Wycoff of IdeaFlow will be speaking!

To register, go to www.iirusa.com/returnoninnovation or call 888.670.8200.

Please note: IdeaFlow is a media partner for this conference. That means we're involved with the conference, though no actual money is changing hands! If you register because you saw this, please let them know.

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