Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities

IdeaFlow

« Say 'G'day' To Open Innovation | Main | John Wolpert, Live From Australia! »

October 25, 2003

Fear and Resistance, Again

Email This Entry

Posted by Leslie Martinich

The Wall Street Journal carried an article on their front page today about the Department of Justice’s examination of the National Association of Realtors’ Internet policies. My friend Russell Capper’s company, eRealty, as well as other Internet-based real estate companies are challenging the way real estate business is done.

Why is this interesting? Not just because Russell is a friend of mine! It is interesting because it exhibits classic symptoms that almost all innovations display, primarily resistance and fear. Of course realtors do not want to see their business move to an electronic model, but it is only a matter of time before much of the real estate business is done through the Internet.

The most analogous industry is airline ticket sales. Travel agents didn’t want to see their business move to the Internet either. But end users want to do their own searching, identifying the flights they want to purchase. Some of them still want the services of a travel agent.

The move of the real estate business to the Internet is simply slower because users trade real estate far less frequently than they purchase airline tickets. But ultimately it is customer demand that will force this industry to move more completely to the Internet.

The activity of the Department of Justice points out another classic issue for innovations. A society’s flexibility enhances its ability to prosper from innovations. That is why countries with common law systems are more prosperous than countries with civil law systems. Attempts to make rules arbitrarily constraining innovations is not a good thing for prosperity.

Comments (0) | Category: Commercialization | Innovation, General | Law & Policy | Open Innovation | Technology



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Innovation Of A Tradition
We Hear Them, But Do We Know What They're Saying?
Farewell from Renee -- but check out the new IdeaFlow blogroll!
Supernova 2007 blog conversation: It's all about innovation and value
Innovation Bloggers Virtual Forum cancelled!!!
Join us at the first-ever Innovation Bloggers Virtual Forum, Thursday, April 26
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
Models for crowdsourcing -- now, FLIRT