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Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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October 22, 2003

Logic Puzzles

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Posted by Leslie Martinich

What are some of the ways that organizations can foster creativity? There are lots of ingredients; I'll focus on just one in this post. This is one that worked well for me when I was managing a software R&D team many years ago.

I keep a book of logic puzzles on my bookshelf. Two that I recommend are Raymond Smullyan's What is the Name of This Book?, and his more recent The Riddle of Scheherazade: And Other Amazing Puzzles. Smullyan is a logician and set theorist, whose logic books I used in college, and his puzzles provoke some opportunities for clever thinking.

In those informal moments when a few engineers would gather in my office, we would pick up the book and choose a puzzle. We'd consider it as a group for a couple minutes and then go off on our own.

The following day we would discuss each of our solutions. I am very pragmatic, and I would typically find one solution and be done with it. Another person in our group would often return with three solutions and a proof for their correctness! He and I had very different approaches, each of them useful for certain situations.

The results? Over time, we developed a good sense of each others' strengths and ways of approaching problem solving. We had fun. And we developed a strong respect for others' thinking.

And we could solve a lot of logic puzzles!

This is a simple, informal practice that, over time, enhances a group's creative output. There are lots of other such practices. Send me your favorites!

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