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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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October 7, 2003

Mea Culpa!

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Posted by Renee Hopkins Callahan

I made a serious mistake in transcribing my notes from Innovation Convergence. In recounting the remarks of Dr. Stephen Oesterle from Medtronic, I wrote "tolerance for delusion by investors" when he actually said "tolerance for dilution by investors." Investor delusion may have been a reality in 1999, but not necessarily so today...and in any case that's a pretty catastrophic mis-rendering of what Dr. Oesterle said, as he was rightly quick to point out to me. I've corrected the original post, and I'm including the corrected version of Dr. Oesterle's remarks here so you don't have to go back and see the context:

Stephen N. Oesterle, M.D., Senior Vice President Medicine and Technology, Medtronic, described himself as a “technology scout who has to keep an eye on 2008.” His “yes” challenges: How do you innovate in a company where there’s no tolerance for dilution by investors? and how to keep on top of the convergence of biotech and medical devices that is the future of medical innovation.

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