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October 3, 2003
Innovation Convergence Notes VI: Maps And Codes Matter
Posted by Renee Hopkins Callahan
Juan Enriquez, director of HBS’ Life Science Project held us riveted to our seats during his morning keynote: As The Future Catches You. With slides of images from Felice Frankel’s Envisioning Science, he talked about what kinds of innovations matter.
Says he: Maps matter. You don’t have to have an accurate map, just a better map than your neighbor’s. And codes matter. Executing the right code matters even more. Literacy in and the ability to map the right code matters a lot. Early maps of the world and the new code of the 26-letter alphabet were once the highest standards of maps and codes. Now the genome map and the DNA code are the ones that matter. Enriquez talked of the "merger between food, drink, biotech and pharma" that will change all of our lives.
It was hard to know whether to be inspired after this or go off in despair because I personally don’t know how to read either the genome map or the DNA code!
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| Category: Conferences | Creativity | Disruptive Innovation | Innovation, General | Technology
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
