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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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October 2, 2003

Innovation Convergence Notes IV: Trust Us

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Posted by Renee Hopkins Callahan

More on Convergence: I’m going to write now about a session I didn’t actually attend (there were tough choices to make!), but I heard great feedback on it from several conference attendees. Also, the subject was trust, a topic crucial to innovation, and one we’ve discussed here before.

Jim Mikula and Ruth Ann Hattori led this session, and most of my comments here are based on their white paper, "Collaboration, Trust and Innovative Change," which was part of the session handouts. If you are concerned about the need for setting up a relationship of trust for a collaborative innovation venture, it’s well worth reading.

Basically, Mikula and Hattori spell out these four attributes of trust:


  • Authenticity
  • History of fulfillment
  • Ability to fulfill
  • Commitment to the relationship

Individuals or companies are said to be “highly invested” if all four attributes of trust are present in their relationship. And, “this highly invested state is one necessary precondition for collaborative innovation.” Of course, whether or not these trust attributes are present in the relationship, or could be developed, is a matter of opinion. Mikula and Hattori are simply offering the suggestion that this opinion should be based on a careful assessment rather than gut instinct, and their framework offers a structure with which to make this assessment.

Another good point regarding trust assessments: they are domain-specific. Their example: You may trust your organization’s controller with finances but you may not trust him or her to create an outstanding training class.

Comments (0) | Category: Collaborative Creativity | Conferences | Innovation, General | Open Innovation



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