Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities

IdeaFlow

« Shuffle Off To Buffalo | Main | Flying on Buffalo Wings, Part 2 »

June 25, 2003

Flying On Buffalo Wings, Part 1

Email This Entry

Posted by Renee Hopkins Callahan

I went to an impromptu night-time session called a "Nite Flite" on Monday night and had a terrific experience. Maybe I found this so terrific because I had a couple of beers before I went, but I've had a lot of non-drinking hours since then to think about it, and I still think it's great.


The presenter (again, it was Jon Pearson, the Robin Williams of creativity consulting) had us spend 15 seconds writing on a piece of paper a thought we had never had before. Later, at almost the end of the session, he asked us to turn the paper over and, again in about 15 seconds, write down a thought about the meaning of life.


Then at his instruction we crumpled up our papers, tossed them up in the air like Mary Tyler Moore's beret, and left the room! That was the end!


Later I talked to a fellow participant who said this exercise can be useful in ideation sessions and brainstorming meetings if everybody also is asked to pick up one of the random pieces of crumpled paper and use whatever is written there as a starting point from which to create.

Now I realize I found this so powerful because it reminded me of blogging. Isn't this what we're doing?! Writing bits of thoughts, both profound and not so profound, and sending them out for strangers to pick up at random and use as a starting point for their own thoughts....which they then send out too, and even better, an interesting conversation can be started between random blogging strangers (or would that be random strange bloggers!)....blogging of course is a much better distribution method than crumpling up your written thoughts and tossing them into the wind, or even making a paper airplane out of them and flying them off to Buffalo or wherever....!

Comments (0) | Category: CPSI



EMAIL THIS ENTRY TO A FRIEND

Email this entry to:

Your email address:

Message (optional):




RELATED ENTRIES
Innovation Of A Tradition
We Hear Them, But Do We Know What They're Saying?
Farewell from Renee -- but check out the new IdeaFlow blogroll!
Supernova 2007 blog conversation: It's all about innovation and value
Innovation Bloggers Virtual Forum cancelled!!!
Join us at the first-ever Innovation Bloggers Virtual Forum, Thursday, April 26
Jack’s Notebook: A Business Novel of ‘Deliberate Creativity’
Models for crowdsourcing -- now, FLIRT