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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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« Expression-Invention/Creativity-Innovation | Main | Flying On Buffalo Wings, Part 1 »

June 24, 2003

Shuffle Off To Buffalo

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Posted by Renee Hopkins Callahan

I'm in Buffalo, New York, which is oddly enough a hotbed of creativity (no, really!). Every summer the Creative Education Foundation holds its Creative Problem Solving Institute (CPSI) here, and I am here to continue the process of becoming certified as a CPS facilitator. I also have my daughters with me (15 and 17 years old), who are attending a "youth" version of CPSI.  And yes, we are all three staying in the same hotel room, a situation that in itself demands some amount of creative problem solving, especially innovative shower scheduling. But it's fun (no, really!).....for some reason having to do with the movie The Ice Storm they are this week referring to each other as Charles.


Posting will be chancy because I'm using a cranky laptop from my company's "pool" of road-use laptops and I'm on dial-up. But I'll keep at it as best I can.


I'm keeping my eye out for continuations of the creativity vs innovation conversation we've been having here. Innovation per se is rarely mentioned here -- CPSI is all about creativity, from becoming more creative yourself and making your company more creative, to practicing creativity as something of a religion. But to me, innovation (the subject) is lurking around every corner and subtexting every sentence.


Yesterday I went to a jaw-dropping session led by Jon Pearson (imagine Robin Williams as a teacher), and coming away from that I had the thought: Creativity has to do with seeing things differently. Innovation can be (though isn't always) the result, the changed behavior that occurs as a result of seeing things differently.

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