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Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

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Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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June 18, 2003

Expression-Invention/Creativity-Innovation

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Posted by Renee Hopkins Callahan

Dina Mehta blogged this about my post about the difference between creativity and innovation:

    "The word innovation implies creativity - without creativity there cannot be innovation. But the reverse may not be true.


    I like this distinction -- "Is innovation the practical application of creative thought?" -- Bob Filipczak. Is it the difference between discovery and invention? Or expression versus invention? Art is Expression, not an invention. An electric bulb is an invention, not an expression. Invention generally serves some specific purpose of the greater populace. Expression is a fulfillment of a personal desire. During the Renaissance, inventors and artists, creative expression and innovation were almost synonymous. Think of Michelangelo and Leonardo da Vinci.


    Today perhaps with so much specialisation, we see few Renaissance Men and fewer Renaissance teams."


I don’t know if she saw my subsequent post on this subject, but my “think of creativity as an individual enterprise and innovation as a group enterprise” does kind of dovetail with her observation of invention (innovation) as a purpose-driven activity and expression (creativity) as the fulfillment of a personal desire.


I wonder if when she says “specialization” she is thinking in terms of business specialization or in terms of people specializing in either invention or expression but not both. Either of these, I suppose, could lead to “fewer Renaissance men (and women!) and Renaissance teams.”


And that would be a shame. I believe there is a difference between innovation and creativity, though I don’t know if I have it very well described yet. And I think we need three kinds of people: We need a mix of inventors, expressors and people who are called to do and be both. In a word, Renaissance people: inventive expressors, expressive inventors; innovative creators and creative innovators.


We can’t necessarily be Renaissance-ian investigators, though. All aspects of these separate entities -- innovation and creativity -- must be examined in order to understand the whole. It strikes me that this is what we’re all doing -- when Joyce writes about the discipline of innovation, Henry about open innovation, John about interfirm innovation, and myself about ideas and creativity, I suspect we’re all trying to understand the parts that make up the whole.

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