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June 12, 2003
Individual Creativity, Group Innovation?
Posted by Renee Hopkins Callahan
I hit one of Joyce's hot buttons, pretty much the first time out! And it turns out that *lots* of people I’ve talked to lately about this issue are somewhat confused about it.
One person likened "innovation vs creativity" to "marketing vs sales." She said, a lot of people thinking marketing and sales are the same thing, and they’re not. Sales is marketing, but marketing encompasses and surpasses sales. Creativity is innovation, but innovation encompasses and surpasses creativity.
Another train of thought: Consider creativity as an individual enterprise and innovation as a group enterprise. That’s obviously somewhat arbitrary as a distinction, but when you shine that light on the concepts, some interesting stuff comes up. For one thing, the individual/group metaphor allows for a consideration of innovation as not just project management, but as creativity harnessed. Creativity then becomes the power source, and innovation the harness that gathers and focuses the power.
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
