Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

IdeaFlow

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June 5, 2003

Mapping The Discipline Of Innovation

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Posted by Joyce Wycoff

Note: Joyce Wycoff is the last to join the new, improved group-blog version of IdeaFlow. This is her first post.


Greetings Renee, John and Henry ... it is great to join such an illustrious group that I've already learned so much from.  In case you wonder about my background, in my former life I was a financial manager for several companies, large and small.  I credit my awakening to Tom Peters' (where is Waterman anyway?) In Search of Excellence (which, by the way, is still ranked about 5,000 by amazon.com -- much higher than most current business books ... but not as high as our own Henry's great contribution, Open Innovation.) 


Once I discovered, and became somewhat obsessed by, creativity, I started writing about it and ten years ago founded the InnovationNetwork as a place for people to share ideas and experiences ... probably similar motivations to the founding of IdeaFlow.


What I'm thinking about primarily now is the "discipline" of innovation.  It seems to me that we are in a similar position to quality in the early 80s ... lots of talk, not so much walk.  One of the first things we did as part of our work in the InnovationUniversity (in addition to talking folks around to study innovative organizations) was to develop a framework of innovation principles called the InnovationDNA (available for download at www.thinksmart.com).  Our intent then was to help people understand that to do innovation well, you had to do a lot more than just come up with a bunch of ideas ... that there was a significant difference between creativity and innovation.


Now I'm trying to figure out how to map the tools, practices, principles and systems that support innovation into a coherent whole that will help budding innovators know what to do next.  I'd love to hear your ideas about this.

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