Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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IdeaFlow

« It's A Keeper: New HBS Strategy & Innovation Newsletter | Main | Innovation Under Attack, Says Rheingold at ETCON »

April 25, 2003

M2M Debuts!

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Posted by Renee Hopkins Callahan

Welcome to the newest Corante blog family member, Many-to-Many (hereafter destined to be known only as M2M). This groupblog by Elizabeth Lane Lawley, Clay Shirky, Ross Mayfield, Sébastien Paquet and Jessica Hammer will cover social software, a subject many of us writing on innovation and creativity have been watching closely.


For those who may not be familiar with social software, here’s a description from M2M itself: Social software blends tools and modes for richer online social environments and experiences. Some examples of social software are weblogs, wikis, forums, chat environments, or instant messaging, and related tools and data structures for identity, integration, interchange and analysis.

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