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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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March 25, 2003

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Posted by Renee Hopkins Callahan

IBM announced its new “innovation on demand” services last fall. Today Dean Takahashi writes (emphasis mine): “Rivals dismiss the effort as a way for IBM to use researchers to close deals with customers who will eventually be overwhelmed by armies of overpriced consultants. But Robert Morris, director of the IBM Almaden Research Center in San Jose says, '...More often than not, the contact changes the nature of the research being done so it's more on target.' … Guy Lohman, a database expert and Almaden lab researcher, said 'The interesting part is we get to see problems first hand. It's a great way to drive where our next generation of software should be going.' ''


In a story about Amazon’s bid for a Web-ad patent to cover a type of ad offering the company has never made available to its customers, I found this quote of interest from Internet analyst David Halprin (emphasis mine): "Now when people come up with new ideas, they're more apt to try to create a patent and wait for things to evolve. It may be something that they want to do or (that they want to) sell later." Hmmm.


Peer into the future of tomorrow’s workday technologies via ZDNet.

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