Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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February 14, 2003

2003: The Year of Duct Tape

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Posted by Renee Hopkins Callahan

Sign of the times, sighted on the web:

    Due to the heightened demand and accelerated sales of duct tape as a result of the Department of Homeland Security's recommendation to keep duct tape on-hand in preparing for a biological attack, Henkel Consumer Adhesives has increased duct tape production by 40%.


When last we discussed duct tape here, it was because someone discovered that it can be used to remove warts. Now, duct tape has become positively famous.


I'm with the people who say that by the time you realize a bioterror attack has happened, it's pretty much too late to duct-tape the vents and put up plastic sheeting.


But fear not, all you purchasers of duct tape: If, as we all hope, it turns out you don't need duct tape to fend off anthrax and smallpox, it looks like you can use this stuff to do just about anything (except maybe this and this):

  • Here's a handy primer (you have to scroll down a little to get to it) on duct tape, including a list of books about it (examples: Duct Shui, the ancient art of finding balance and happiness using duct tape; Ductigami, the art of using Duct Tape as art).
  • The Duct Tape Guys offer a free Brainstorming and Creative Thinking Curriculum using duct tape.
  • Finally, here's a slide show of photos from the annual Duct-Tape Ball, held in Anchorage, Alaska.

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