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February 12, 2003
In The Garage
Posted by Renee Hopkins Callahan
"It is as important for a modern enterprise to have been born in a garage as it was for a 19th-century presidential candidate to have been born in a log cabin." - Richard Florida, The Rise of the Creative Class
Florida's right - is there any innovation cliche as pervasive as the business start-up in the garage?! (Well, except for maybe the band start-up in the garage.)
Here's a little twist on the cliche: The Business 2.0 article The Garage That Saved Whirlpool's Soul, which details how a worker-run innovation team created Gladiator, Whirlpool's first major new brand in nearly 50 years. Gladiator was created not in a garage but for the garage:
Gladiator doesn't wash clothes, do the dishes, or make dough. It consists of slick-looking appliances for tidying up a garage: hooks for a wall organizing system, tool chests, even a "Beer Box" -- a supersize fridge for suds. ... Gladiator is expected to generate $300 million in annual revenue by 2007.
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
