Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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January 28, 2003

Cows & Clues

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Posted by Renee Hopkins Callahan

An astute reader who is currently blogless pointed out, re Purple Cow:

    The original Cow Branding Techniques are found here and at Cluetrain Topica list from July of 2001. Seth Godin did not ask permission again.

    My Purple Barn will be closed today. Visiting hours by appointment only.
    Marek J

When I confessed my Cluetrain-less-ness in this matter and asked permission to post from his email, he replied: 

    Any of my posts are Creatively designated as Yum Yum versions of Imaginative Pastures License Technology developed by Fishrush (Pasture + Purple Grape in Squeezable bottle = Purple Cow Yum Yum)

and thoughtfully provided a link to the original Cluetrain cow: 

Apparently there was once an actual cartoon with a train and this cow, but we can't find it on the Cluetrain site. If any of the Cluetrainers know where the original cartoon is and will give me the location, I'll post it. You can never have too much cow!

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