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January 8, 2003
Creativity Comes In Last?
Posted by Renee Hopkins Callahan
As if we needed one more sign of our scandalous times: Creativity came in almost dead last in a list of 28 attributes deemed to be most important for business leaders. The list was the result of a survey of 570 white-collar professionals, as reported in CFO.com, which asked: "What is the most important trait or attribute that the leader of your company should possess?"
On top of the resulting list was honesty (24% of respondents named it as the most important trait in a leader). The other top four: integrity/morals/ethics (16%); caring or compassion (7%); fairness (6.5%); and good relationships with employees, including approachability and listening skills (6%).
In contrast, down at the bottom of the list were flexibility (0.6%), good personality or sense of humor (0.5%), attention to detail (0.4%), creativity (1.2%), and decisiveness (0.8%).
Hmmmm. Best case would be company leaders who were ethical and honest in addition to being creative and flexible - not instead of.
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Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is 
