Corante

About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
In the Pipeline: Don't miss Derek Lowe's excellent commentary on drug discovery and the pharma industry in general at In the Pipeline

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January 6, 2003

Things To Do in 2003: Mine The Future

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Posted by Renee Hopkins Callahan

January’s full of future predictions; see these, these, and these, from other Corante news columns. From Chuck Frey’s Innovation News I found an article by Linda Naiman offering practical advice on how you can “mine the future” yourself, spotting trends that you can connect to ideas for your own business. Here's some of her advice, with my comments in italics on how to use the Internet and blogs to kick up this future-mining project a few notches:

    -- Track via film, TV and print media the four sectors of society that tend to capture leading trend behaviour, products and personalities: music, fashion, sports and fitness. Good starting places: Google Zeitgeist and Blogdex. Or just pick any blogroll and dive in. 


    -- Track new laws. Reason your way to new tools and assistance folks will need to comply. Try Copyfight, LawMeme, and blogrolls therein. Also check this and this.


    -- Futurist Watts Wacker advises clients to read a trade magazine from a different industry once a week. "Let's say I'm working with a bunch of computer executives. Once a week for six weeks, I'll send them a different trade magazine - 'Progressive Grocer,' 'Automotive News,' something from the corrugated-box industry, a jewelry magazine. Their assignment is to find two things in every issue that relate to their business or provoke their thinking. Everyone comes in with at least ten." Try this using the Business 2.0 Web Guide Industry page as a starter.

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