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About this Author
Gwen Smith Ishmael, Sr. Vice President of Insights and Innovation at Decision Analyst in Arlington, TX, has led marketing and new product development activities in the CPG and technology industries since 1986. She also conceived and developed ground-breaking Web-based promotional vehicles, two of which are patent pending. Gwen holds an MBA in Marketing and is a featured speaker on insights and innovation around the world. Her writings have been featured in international text books, most recently in Managing 4 Ps of Marketing FMCG Sector, and Product Innovation: A Strategic Tool for Growth, by ICFAI Publications, 2006 and 2007, respectively.

Founding Author

Renee Hopkins Callahan Renee Hopkins Callahan started IdeaFlow and serves as chief blog-wrangler. She is Director of Innovation Services at Decision Analyst in Arlington, Texas, is a former journalist who worked as an editor and reporter for The Dallas Morning News and the Nashville Tennessean, and was managing editor of D, the Dallas city magazine. She has a master's degree in rhetoric and has also taught college-level English and informal logic.
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December 23, 2002

Sometimes Even Bankers Understand Creative Carpe Diem

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Posted by Renee Hopkins Callahan

Creativity sometimes comes out of the juggle between paying the bills and expressing yourself: this WSJ article (sub reqd) talks about why and how “Laura Cantrell, a VP in equity research at Bank of America in New York, and Elizabeth Cook, a (former) staff auditor at Price Waterhouse in Nashville … have recently put out albums that any country singer, much less ones whose left brains get as much use as their right, would be proud of.”


Note: I realize the WSJ doesn’t have a lot of street cred in terms of identifying good country music, but I do...I was once described in a newspaper article as “a former Dallas magazine editor who is trying to forget everything she learned in graduate school in order to sound more like an unlettered honky-tonk-girl hellion that her real friends know her to be.” I’ve heard both Cook and Cantrell and think they’re great.


From the article:

    An offer [by Elvis Costello to open his U.S. tour last fall] Cantrell couldn't refuse, it meant she had to ask for leave, and so had to ‘come out’ as a country singer to her big bosses at Bank of America. She knew it was a lot to ask, but was determined to make it work, even though it's meant taking cell calls on the road, doing paperwork in hotels and dragging herself into the office when the tour came through New York. But the director of her department was pulling for her. ‘You have to seize the moment!’ he said.

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